Talking simply about local online marketing
When we talk about local online marketing we’re talking about the strategies available to local businesses for promoting their brand, services or products online. Theses local online marketing strategies should ultimately build more awareness around your company, helping you to find new customers and increase sales.
There are numerous ways to use local online marketing from social media to affiliate advertising. Here at miamedia we focus on two main areas, local search rankings and pay per click advertising – more specifically Google Adwords Campaigns.
Local online marketing brings together the creative and technical tools of the web, such as content, design, social media, advertising and sales. Compared to other forms of marketing, local online marketing has various benefits. The costs are comparatively low compared, you are able to reach a large audience and if done right can be far more targeted than other forms of marketing, allowing you to be seen by those customers looking expressly for you.
Local online marketing is extremely flexible. You can test, change and convert different online marketing techniques at your leisure to find what works best for your business. Everything can be tracked much more easily than other marketing. For example, you can tell exactly how many people are clicking on your marketing piece and how many of these are converting into sales for your company.
Pay per click advertising
Pay per click is a type of local online marketing that brings customers to you – you don’t have to actively seek them out. As mentioned above, we focus on Google Adwords Campaigns. This form of online marketing puts your advertisement next to the organic search results for a specific keyword(s). They are basically online billboards for your business, that you only pay for if a customer clicks on your ad.
It allows your company to bid for a spot in key positions of the organic search results. For example, if we bid on the keyword ‘Local Online Marketing’, our advertisement might show up on the first page of the Google search results for that keyword. So choosing the right keywords is vital to reaching those customers who will most likely convert into a sale or new work for you.
There are a lot of things that go into developing a Google Adwords Campaign that works. A great pay per click campaign should be built on thorough research into which keywords that are right for your industry and your company. These keywords will then need to be placed into a structure Adwords campaign. Google, and other search engines, encourage companies who are able to create a specific and target advertisement campaign by charging you less per click. This is why it pays to use someone who knows what they are doing. If you don’t it could be costing you money and prospective clients.
However, there is no sense in having a great pay per click campaign if you don’t have a great landing page that will convert the traffic you receive into paying customers. You need to have well-written content that is easily read with a clear call to action.
Local Search Marketing
Local Search Marketing is designed to boost the presence of your company in local search results. Google uses intricate algorithms to decide how valuable a website, and its content, is for the specific keywords. This ensures the websites that appear on the first page are the most relevant to people searches. The better your content and the more targeted it is for your key search terms the more likely your website will rank.
There are hundreds of key elements that determine where a website ranks. In the world of local search marketing, good content is king, but all the other factors need to be taken care of to make sure your company is seen as valuable by search engines. At miamedia, we take care each and every detail. We create a local search marketing campaign that generates more leads for your local business.
Many companies who are using local search marketing are experiencing a significant increase not only in the number of leads they are receiving each month but also in the quality of these leads that are then converting into more business. Although brand awareness can be increased through local search marketing, this is not an area that miamedia focuses on. We are centred on getting you more work or sales in your local area. We focus on the things that search engines like and that people are searching for. We provide the most relevant information related to your local business.