Having a steady flow of traffic to your business’ website is key to any online marketing strategy. The more traffic you are able to drive to your website the more leads you can create and convert into sales.
Whether it’s through an AdWords Campaign, linking building, email marketing or social media, as a small business owner choosing which methods to focus your energy on is crucial. You want to make sure that whatever you choose is right for your audience and that once it’s successful you can scale it to grow your business even further.
Create High-Quality Linkable Content
The content on your site is the reason people visit it. Creating content that has the potential to provide value to your customers is the best way to gain traffic and build trust.
The content for your website can be articles, videos, infographics etc.
If you create something that your visitors find extremely useful it has the potential to be shared through social media or depending on the content shared on other similar sites.
The ability of your content to attract links depends on a number of factors:
- How useful is the content? Is it something worth sharing or linking to?
- How does it look? Is it designed well, include nice images, maybe an infographic?
- Is it suited to your audience? Is the tone right? Are the words something they are likely to understand?
Each piece of content you create is a new way for customers to come across your website. And if these pages include quality content they can possible rank for long tail keywords within search engines, continue to grow the amount of traffic coming to your site and generate new leads.
Quality content is a reference tool for your company that shows visitors that you know your industry, that you know what you’re talking about and that they can trust you to do the job right.
Market your Quality Content
A lot of small business owner and marketers will link to their business’ homepage, but that then requires visitors to your site to the move through your site to find the information they are looking for. Most people won’t bother with that, they leave straight away. If you’re marketing your business’ services link to your services page. It gives visitors to your site the exact information. Hell, that’s the reason they came to your site, so why not make it easy for them to find that information.
If you have created your content correctly, you will naturally gain links from other sites to your pages. Depending on the type of content you have created will depend on the type of links you will gain.
If you provide information specifically related to your industry you’re more than likely gain links from other sites resource pages. Content written targeted directly at helping your customers solve their problem or answer specific questions will likely be shared through social media. The same can be said about videos and infographics.
How people come across your site will depend greatly on the type of content you produce, will then impact how and how often your website is picked up naturally and how well your marketing efforts are received.
When done right this content and marketing strategy can bring a huge boost in the number of sales and leads generated by a local business.