When dealing with local online marketing you want to make sure that you use every tool available to you, and one of the most powerful tools is a listing in a local business directory.
Local business directories are not only optimised to help the right customers find your business in their internal searches but their listings usual appear in the top search results for local business searches. A local business directory gives your business wider exposure to an audience that will be searching for your services.
So, what makes a local business directory listing so important to your local business?
A larger online presence
As a small business, you can struggle to find the time to build your online presence. It can also be an underestimated asset to gaining your business more sales or leads. A local business directory can be a quick way to get your business online compared to offer marketing techniques. A local business directory will provide you with a free option to list your company that is a great start to getting your company in front of your customers.
If you don’t have a website and are looking for a cheaper option than building a full site, a premium listing on a local business directory will build a more detailed page for your business that showcases everything your prospective customers will want to know. And the best bit, local search directory listings are optimised to help your customers find you and increase your chances of appearing in search engine results. This means more potential clients looking for your type of business, within your local area can find you.
Detailed information about your business
A local business directory is a perfect way for you to let your customers know exactly what you do or what you are selling. You can add a short description, images, promotions, reviews and full services listings. This gives customers all the information they will need when choosing whether or not to use your business. The more information that you provide the easier it will be to make a potential customer into a paying one.
Here you can include all your contact information such as your main business numbers, mobile number, email address and website details. Some directories will also allow you to link through to any social media profiles you may have. When you take the time to really provide quality information about your business a local business directory can help create easy recognition of your brand.
Your business is easier to contact
Now that your business is easier to find by using a local business directory, it also makes it easy for customers to get in contact with you. This is because business directories not only help new customers find you, they also make it as easy as possible for these customers to reach you.
They give your phone numbers and email pride of place on your listing. It’s one of the first things people will see when they come to your company listing. Certain local business directories, like goguide, will also provide a one-click option that allows customers to call or email your business directly from the listing. This means as soon as someone needs your services they can contact you.
Cost Effective – A great return on your investment
As mentioned above a local business directory listing is free. These are for the most basic local business listings – company name, contact details and a brief description. However, if you do some research and choose the right business directory you can get a great return for the money you spend. This is for several reasons. One is that potential customers will be coming to the local business directory specifically to find a product or service. A premium listing will usually put you at the top of the directories internal search results, making you the first company potential customer will see. If you have added great information to your profile, then these customers will more than likely convert into a sale.
Apart from this internal traffic, local business directories are designed to show up on the first page of industry specific searches for the major search engines. This means that if you pay for a premium listing your company could be appearing on the first page of Google for your industry. Meaning greater exposure and more leads for your business without the hassle of having to get your website to rank.
Once you have done the initial setup, there is very little that has to be done to maintain you listing. Unlike a website, you don’t have to worry about holding a domain name, server hosting or any technical issues. This is all handled by the local business directory. If there is a problem with your listing, raise the issue with the directory and they will take care of it. The only time you will have to make any changes to you listing would be for a change in your contact information or the services that you provide.