When dealing with local online marketing your business’ website should be one of the key tools. When done right a business website should be the most significant asset in your company’s arsenal for drawing in new business leads. Being able to be easily found is essential, especially given the ever-growing popularity of local searches using mobile devices.
As a local business owner, it can often be overwhelming when talking about local online marketing. To get more local search traffic to your company website with listed a few tips that can help get in on your way.
1. Develop local online marketing content
When writing content for your site be sure to mention which local areas you service several times across your websites different content. Be sure to include your business address on the content page. This allows search engines to know where your business is situated and they will be more likely to add it into the search for your specific area and industry.
Use words related specifically to what you are offer and words that you think people would use to describe your services or what they might type to find your company. This will help search engine to classify your business into the right search results.
Make sure to include some way for possible clients to get in touch, either through email, phone or a contact form. You would be surprised how many local businesses don’t have some way for customers who visit their sites to get in contact with them.
2. Develop a local online marketing Google Adsense Campaign
If you are really serious about your online market strategy and making sure that people find your business than a targeted Google Adsense Campaign is the way to go.
Now, this may not be for everyone, but Google’s ad network allows local business to create an ad that appears in the top search results allowing them to stand out from their competitors. These ads focus on specific keywords for their business, it can focus on certain local areas and Google will only show your ad for search result related to that area.
These ads are Pay Per Click, which means every time a person clicks on your ad you have to pay. This means that you want to make sure that ad is done correctly so that it reaches the right audience. As a Google Adsense Campaign can be quite in-depth, we suggest you speak with a professional AdWords manager to make sure that you get the best results.
3. Make sure your local business has an online presence
Whether you’re a local clothing shop or plumber catering to your local area, the key to local online marketing is to have an online presence. One of the first mistakes a business can make when trying to draw in more local work or sales is to assume that because your sell or work offline that it means you don’t have to be online.
It’s vital that whether marketing online or offline that your business has somewhere online to direct people to find more about you, your company and what products or services you can offer. If you can provide further information it could aid them to make the decision to use your services for whatever problem they may have.
If you have a local online presence, it means people searching for your product or service in your local area can find you. If you offer enough information then it improves your company’s chances of making a sale. You have to be in it to win it – if you’re not online it’s one less way potential clients can find you. Even if you don’t want to spend money on online ads or other online marketing, be sure to have a notable website.
4. Connect with your local community online
There are many ways to connect with your local community online especially in regards to local online marketing. The following are some of best ways to do this:
- Have one or multiple social media accounts where people can connect with you. It’s advised that you be active on these and interact with your potential clients. However, simply having somewhere a person can leave a comment or post a picture about your services or products is a great start. The best places to start on social media are Facebook, Twitter or Google+
- Get your business on a local search directory like goguide® that can help to get your company noticed. Local search directories are also a great place to direct your customers to leave a review. This creates a conversation around your company and gains you greater exposure to help people find your local business.
Connecting with your local community online leads to conversations about your business. Customer feedback and social media posts let people see that there are people using your business, that you are a local business with real people behind the company that are active in their local community.