As a local service business marketing plays a role in helping you find new work and build your brand within your local area. Online Marketing lets your business have a far wider reach. It can promote it, bring in new customers and continues to work for you even while you’re asleep.
However, local online marketing is something that many small businesses don’t fully utilise. We’ve talked about local online marketing before and you can check out those articles here:
- 7 Local online marketing tips for local businesses
- 6 Simple local online marketing hints
- Your Business is Failing, Is Online Marketing the Answer?
Before you delve into your Local Online Marketing campaign you need to make sure that your business website is up to scratch. Everything else will stem from your website. It’s where you’ll direct all your potential customers.
If you haven’t got a website, create one. Try to land a domain that is either your business name or something that utilises the top keywords within your industry. Then hire a web designer and someone who knows how to create a great business website. They’ll also be able to do the background coding and optimising your site to boost your site’s speed and improve how search engines crawl your site. A good web designer will get your website suited for all mobile devices, so it will look good no matter where your customers connect to it.
In the online world, content is a huge factor in how customers and search engines will find and rank your company website. As a local business owner and service business, you’re more than likely short on time.
You don’t have the time to write piles of weekly content. Which means you won’t be creating blog content to help bring in traffic, but what you can do is make sure that your website it the best it can be. What do we mean by that?
You have a great design
Your website looks great. You have high-quality images that show clearly what your business is about, maybe a video too. Your site is easy to navigate and it isn’t cluttered with any useless visual elements. The design is what you customers will see first, before the look for any further information.
You want to make the best first impression you can.
You have great content
The content that you have written for your site is clear. It should be error free and uses the key term related to your industry and clearly gets to the point about what you do and why customers should use you.
You have clearly provided all the ways for people to contact you.
And that’s it. That’s the basis you need for your service business website up and running.
Now for the hard part
The next step is to promote your site. Then promote your site again, because people won’t just happen upon it. Unless you magically rank for a dozen high ranking keywords, it will take some time for your target audience to find your search.
That’s why you need to promote your site and thus your company. The ways in which you get your site out there to the masses are up to you, but if you have the budget go for the most wide-reaching strategy with a blanketed approach.
Use Google Adwords campaigns to get you company in the top search results.
Use social media ads to reach your audience in their social media downtime. Why you’re on social media, create a business page and promote your company – put up discounts, photo, videos, anything your audience will be interested in.
Get your business into a local business directory to extend your reach and the chances of your customers finding you. Again, if you have the budget, sign up for a premium listing. It will give you more options to boost your profile and help it to show in the top search results.
Put out local flyers, always make sure to include a link to your website and a number for interested people to easily access more information about you. The more traffic you can get to your site the better, but don’t do any dodgy tricks such as paying for fake visitors to visit your site. This is a big no, no and will only hinder your site – sometimes to the point where it is impossible to come back from.
Ask your friends and family to mention your new business site to their friends and family, and then ask them to share it. If they can, get them to post to social media.
Get related sites to share the news of your new site, either through social media links or articles on their site. If they need an incentive, offer them and affiliate link so that they receive a percentage of each sale that comes through their site. This is a great way to take full advantage of these website’s already established audience.
Are you a local service business looking for help with your marketing and increasing sales? Contact the local online marketing team at miamedia here