The following are a combination of techniques you can use to grow your email list, the best solution would be to go all out and try each one.
Some of them will require little input from you after you’ve implemented them. Others may require a great deal of work but in the long run, it will be essential to growing your list, thus increasing sales and your business.
You Have to Promote Your Email List
Once, you’ve created your mailing list you need to get it out there and promote it. Don’t just put a ‘Subscribe Now’ Form in your sidebar – although over time this will gain you some subscribers. As with your website and content, people won’t magically come across it. You need to get out on social media, ask your contacts to share, create a landing page specifically for the goal of capturing emails, guest post on other websites while including links to your subscription page.
Paid advertisements such as search advertising and social media advertising are a great way to grow your list with a very focused audience.
Add a Homepage Opt-in Form above the Fold
You’ve more than likely visited a site with this feature, you go to their homepage and the first thing you see is a form to subscribe to their newsletter. Whether this bothers you or not the reason it’s there is simple, it works! Those sites have tested and found it to boost their email subscriptions.
But you can’t simply add a subscription button, you need to have some persuasive copy. Take successmeasured.com for example. This site isn’t straight up asking for your email, their offering something in return. It’s not pushy. It’s giving readers the option.
Another important point is that the opt-in form isn’t taking up the entire page, you can still see the title of the first article. So even if a visitor isn’t interested in the email subscription they can get right into the meat of your website.
Make it Simple
However, you promote your email list. Make sure you explain simply what it is and what they are signing up for.
If you say you’re going to email once a week. Email once a week. You might get away with the odd extra email, but if you constantly do it you could be seen as spammy and people will either unsubscribe or mark your emails as spam.
The same goes for missing weeks. If you stop sending emails for months and you suddenly email someone they’ve probably forgotten who you are, or simply think that you’re spam and again unsubscribe or mark you as spam.
Pick similar websites in your industry and reach out to them. You could offer a guest post. I accepted they’ll usually promote it over their social media and mailing list with allows you to use the audience yo build your own reach. Now not all website you contact will get back to you, but the ones that do will be a great asset. Make sure you offer them a guest post on your website to and make sure to keep that relationship open soy ou can continue to help each other in the future.
Even if they are a small site, don’t underestimate their power to expand your reach. And as your each expands you’ll grow your website traffic, your social media following and newsletter subscriptions. This will, in turn, provide you with more opportunities and allow you to reach out to much larger sites.
Give Something Away
Everyone likes getting something for free. If you can offer people something in return for some signing up to your email list then it will greatly increase your chances of gaining more subscribers. Adding an incentive for visitors who are considering signing up may give them that extra push.
What you give away will be dependent on your local business. You could give away a discount to email subscribers, or a special piece of information related to your industry such as an eBook, resource list, or detailed “How to” PDF. This last point is one of the most common, and it works. Although the information that is given away can often be found anywhere else on the net, just the offer of free, valuable information that is in one easy package will be enough to get someone to signup.
Why? Because it engages with your audience and give them some added value for providing their email address.
Some of you may be screaming that adding a pop-up to your site is crazy. They’re annoying and only get in the way of persuading your readers to use your business. But pop-ups increase email subscriptions.
And if you are really worried about a pop-up driving people away from your site you can set a delay for the pop-up. Have it set to pop up after they’ve spent a certain amount of time on the page. This means they will already have read your content. This will improve the chance of them signing up and they won’t leave your site because they want to finish what they are reading. If the pop-up drives them away then more than likely you weren’t going to be able to convert them to into a sale anyway.
Call 1300 642 633 Now for email marketing help from the Local Online Marketing Experts!